Norm Li Studio and TAXI Advertising turn a statistic about poverty into the world’s tallest building for new United Way campaign. TAXI Toronto and United Way, along with Norm Li Studio and KPMB Architects, are bringing attention to the shocking reality of the size and scale of poverty in the Toronto area. They’ve imagined the tower we would need to build for the 116,000+ individuals and families in Toronto struggling to put a roof over their head. It’s called “The #UNIGNORABLE Tower,” and if it were real, it would be the world’s tallest building.
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